The Content Club was founded by me, Natalie Lasance, a Melbourne photographer, marketer and creative with over a decade of experience in social media and brand storytelling. As the founder of The Meaningful Social Club, our sister agency, I have spent years crafting strategies and content that deliver real impact. It’s been my joy to help hundreds, if not thousands, of businesses to get creative and fall in love with social media marketing.

Through that journey, I saw a gap. Not every business is ready for full-service social media management, but every brand needs high-quality visuals to tell their story. That’s where The Content Club was born: a playful, premium photography and videography studio where brands can dip in and out, commissioning content as they need it, to use as they see fit.

The Content Club combines my data driven and strategic background, with my deep love for creative direction. It’s my mission to ensure every photo and video isn’t just beautiful but meaningful. Whether you’re a lifestyle brand, a café, a designer, or a founder launching something new, you’re invited to join the club… and get content that helps you shine.